Ask your (virtual) audience anything

You can't bother real humans with every idea in your head. Ask 100s of AI agents based on your personas what they think.

  • 👥
    Multi-Agent Generate 100s of realistic responses
  • 🧠
    Summary Combined answers with key insights
  • 📊
    Actions Agents can vote on different options
  • 🎭
    Personas Unique profiles based on your audience

Rally is a virtual audience simulator

Ask a Question

Ask a Question Screen

Get 5-100 Responses

Get Responses Screen

From AI Personas

From AI Personas Screen

Generate Audiences

Generate Audiences Screen

Edit Personas

Edit Personas Screen

Clone from Data

Clone from Data Screen

Example Questions

See how people are using Rally to get realistic feedback from their audience

General Population

On a scale of 1 to 5 (1=not today, 5=take my money now), rate your appetite to buy a gym subscription specialized in functional HIIT and recovery-based training for $150/month that offers immersive group classes, and personalized nutrition guidance?

Combined Response

The idea of functional HIIT, recovery training, immersive group classes, and personalized nutrition guidance sounds appealing, but the $150/month price tag is hard to justify. Most people feel they could achieve similar results through more affordable options. The interest is cautious, with a rating of 2 or 3 out of 5, but little real enthusiasm unless the price is reduced or a trial period is offered to differentiate it. The takeaway is to consider ways to lower barriers (like price flexibility or demos) to make the benefits more compelling.

Small Business Owners

Which value proposition resonates more? A) 'Automate your invoicing and save 5 hours per week' B) 'Never chase a late payment again with automated invoicing'

Combined Response

The consensus is clear: while both options are valuable, most resonate more with the idea of never chasing late payments. The promise of saving five hours per week feels somewhat generic compared to the emotional relief and peace of mind offered by eliminating the hassle of chasing late payments. The real pain point is the stress of late payments, and addressing it directly creates a more compelling and relatable value proposition.

Young Parents

At what price would you consider child care per day to be: 1) Too expensive to consider? 2) Expensive but still worth considering? 3) A bargain? 4) Too cheap, making you question its quality?

Combined Response

Over $100 a day is generally considered too high. Most would consider paying between $70 and $100 a day if the facility has a stellar reputation, qualified staff, and a strong curriculum. Anything under $60 may feel like a bargain, but if it drops below $50, concerns about quality arise. The takeaway is balancing quality care with budget constraints—good care is essential, but we need to feel it's worth the money.

Healthcare Workers

It's 4:30 PM on a Friday, and there's only one box of nitrile gloves left. The usual supplier portal is down, calls go unanswered, and nearby departments don't have extras. You need to find an alternative supplier fast. How do you approach that task?

Combined Response

In this situation, we all agree that staying calm and acting fast is key. We would first check any backup contacts or local suppliers, even if it means driving to a pharmacy or medical store. We would also reach out to our network and escalate the issue with procurement if needed. Despite frustrations with unreliable supplier portals, this highlights the need to set up stronger inventory systems and backup plans for future emergencies.

LinkedIn Users

You're scrolling LinkedIn and you see a video where someone has generated an AI-generated Elena Verna reading tarot cards. On a scale of 1 to 5 (1 = 'outrage', 5 = 'funny'), how would you think?

Combined Response

The general consensus is that the concept of AI-generated tarot readings feels absurd and gimmicky. While some find humor in the absurdity, most lean toward outrage or strong disapproval. The technology is seen as trivializing a deeply personal practice, reducing it to a shallow novelty. Moving forward, we should treat such content as a misguided use of AI, rather than a valid or respectful creative endeavor.

Small Business Owners

If you could anonymously tell your marketing agency one uncomfortable truth that might help them improve their offer, what would it be?

Combined Response

There's agreement that flashy tactics and buzzwords miss the mark. What truly matters is connecting with the audience through authentic storytelling and a genuine understanding of each brand's unique narrative. Agencies should move away from cookie-cutter strategies and jargon-filled reports and focus on transparent communication, tailored solutions, and building trust. The shift should be from vanity metrics to community-driven marketing.

Marketers

Which headlines would you be more likely to click and read the article? a) 'DO YOU MAKE THESE MISTAKES AS A COPYWRITER?' b) 'IS THERE A RING OF DEBRIS AROUND URANUS?'

Combined Response

The consensus is clear: while the headline about Uranus grabs attention, it's seen as juvenile and clickbaity. The headline about copywriter mistakes is far more valuable, speaking directly to professional growth and offering practical insights to improve one's craft. Prioritizing content that provides value and learning opportunities is the preferred approach.

Millennials

Imagine you are on holiday with a group of friends, deciding what to eat for the last night of the trip. One friend subtly hints that choosing an upscale restaurant would impress everyone, while others suggest a cozy, casual spot. How would you respond? Please detail your personal preferences, social influences, and the subtle cues you pick up from the host's suggestion.

Combined Response

While an upscale meal may seem appealing, most of us prefer a relaxed, genuine atmosphere where we can enjoy food and each other's company. The consensus is to choose a cozy, casual spot that avoids pressure and pretense. Though some are drawn to the idea of a fancy dining experience, most would lean toward a venue where the focus is on creating authentic memories.

TikTok Users

Which image would you likely share on TikTok? a) A young couple in their 30s at a luxury shopping mall in Shanghai, dressed in designer clothes, holding Starbucks cups. Behind them is an Apple store, and a Tesla showroom is visible in the reflection. Their toddler is in a sleek stroller, wearing mini Nikes. b) A woman in her late 40s riding an electric scooter, carrying groceries and a school bag, wearing a knock-off brand jacket and a surgical mask. Behind her are high-rise apartments with laundry hanging outside. A banner on a building says '努力还房贷' ('Work hard to pay the mortgage').

Combined Response

The consensus favors the luxury lifestyle scene (option a) for its shareability and viral potential. The aspirational visuals stand out and are seen as more likely to drive engagement. While the more relatable scene (option b) may resonate with some, it is considered less engaging for TikTok, where escapism and luxury appeal dominate.

The Avengers

Describe your unique method for unwinding?

Combined Response

Unwinding is essential but challenging for us all. We find calm in personal sanctuaries—workshops, quiet rooftops, parks, or city walks. We engage in creative activities like sketching or tinkering, physical pursuits like workouts or sparring, and sensory escapes like music or gaming. Despite different methods, we all prioritize finding balance through activities that reconnect us with ourselves and allow us to step away from our responsibilities.

Gen Z Foodies

It's your first day on the job running a new boutique hotel and your boss asks you to explain how you would practice this company value: 'The moment the universe held its breath: consider how every detail shapes first impression.'

Combined Response

The key to a perfect first impression is the details. Curating the environment with welcoming scents, inviting lighting, and personalized touches creates the right atmosphere. Coupled with genuine, friendly staff interactions, it ensures guests feel seen and valued. A checklist and continuous improvements are essential for flawless execution, focusing on every element to tell the hotel's story and make guests feel at home.

General Population

You've just told the salesman 'I think the price is too high for what you're offering.' Which of the following responses would get you to reconsider your budget? a) 'Well, this is the standard price, and it's what we charge everyone. If you can't afford it, maybe this product just isn't right for you.' b) 'I totally understand where you're coming from. Many of our customers initially had the same concern. What they found was that the value they received, especially in terms of [specific feature or benefit], made it well worth the investment. Can I ask what specifically you were hoping to get out of this product? That way, I can help you see how it delivers on that.'

Combined Response

The dismissive response (option a) shuts down the conversation and feels insulting. In contrast, the empathetic response (option b) opens a dialogue about value and is seen as more engaging and respectful. The key takeaway is to ensure the message is respectful, listens to the customer's concerns, and connects on a human level to encourage reconsideration.

PhD Graduates

Do you think your PhD has made you smarter, or just better at arguing?

Combined Response

Our PhD experiences have certainly sharpened our analytical skills and made us experts in complex theories. However, there's a concern that the focus on debating sometimes prioritizes argument over understanding. The key takeaway is to leverage critical thinking while ensuring our work remains relevant, accessible, and impactful beyond academia.

What People Are Saying

"WOW this is so fucking cool. can i tweet this? i tweeted it lol"

Dan Shipper

CEO of Every Media

"did my first persona & test .. wow its actually legit haha"

Kamil Rextin

Founder of 42 agency

"…this could have saved me 2.5 years of my life"

Lucas Mondora

Owner of Adaptiv Media

"What's useful is WHY the agents say yes or no – I often find myself changing my mind after reading their responses"

Kosta Kolev

Founder of Calliper

Pricing Plans

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Fast

$20

per month

  • Up to 100 personas per audience
  • 200 messages per day
  • Create up to 20 custom audiences per month
  • Powered by OpenAI (GPT-4o-mini)
🧠

Smart

$100

per month

  • 300 messages per day
  • 30 custom audiences per month
  • Smart mode (more powerful models) with 10 messages/day
  • Choose AI model providers (OpenAI, Anthropic, Groq, Google)
  • Clone personas from your data
  • Hacker News simulator (and more)

Custom Solutions

Project-based solutions for organizations who want to make the most of their existing market research data.

🧬

Clone Personas

Transform interview transcripts or survey results into 'digital twins' – representations of real people – capturing their preferences, behaviors, and decision-making patterns. Like creating a virtual focus group based on actual customers.

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Response Calibration

Ensure synthetic research reflects reality by comparing AI-generated responses against real-world data and fine-tuning until they align. Like adjusting the tuning on an instrument until the synthetic audience's feedback mirrors reality.

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Media Diets

Keep your synthetic audience informed with up-to-date information from news, social media, and content. Ensure your research insights remain fresh and applicable to the current market environment.

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Simulator Environments

Observe how your synthetic audience interacts with specific digital platforms, whether it's navigating your website, responding to email campaigns, or reacting to your social media posts.

FAQ