Ask your (virtual) audience anything
You can't bother real humans with every idea in your head. Ask 100s of AI agents based on your personas what they think.
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Generate 100s of realistic responses
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Combined answers with key insights
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Agents can vote on different options
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Unique profiles based on your audience

Rally is a virtual audience simulator
Ask a Question

Get 5-100 Responses

From AI Personas

Generate Audiences

Edit Personas

Clone from Data

Example Questions
See how people are using Rally to get realistic feedback from their audience
On a scale of 1 to 5 (1=not today, 5=take my money now), rate your appetite to buy a gym subscription specialized in functional HIIT and recovery-based training for $150/month that offers immersive group classes, and personalized nutrition guidance?
Which value proposition resonates more? A) 'Automate your invoicing and save 5 hours per week' B) 'Never chase a late payment again with automated invoicing'
At what price would you consider child care per day to be: 1) Too expensive to consider? 2) Expensive but still worth considering? 3) A bargain? 4) Too cheap, making you question its quality?
It's 4:30 PM on a Friday, and there's only one box of nitrile gloves left. The usual supplier portal is down, calls go unanswered, and nearby departments don't have extras. You need to find an alternative supplier fast. How do you approach that task?
You're scrolling LinkedIn and you see a video where someone has generated an AI-generated Elena Verna reading tarot cards. On a scale of 1 to 5 (1 = 'outrage', 5 = 'funny'), how would you think?
If you could anonymously tell your marketing agency one uncomfortable truth that might help them improve their offer, what would it be?
Which headlines would you be more likely to click and read the article? a) 'DO YOU MAKE THESE MISTAKES AS A COPYWRITER?' b) 'IS THERE A RING OF DEBRIS AROUND URANUS?'
Imagine you are on holiday with a group of friends, deciding what to eat for the last night of the trip. One friend subtly hints that choosing an upscale restaurant would impress everyone, while others suggest a cozy, casual spot. How would you respond? Please detail your personal preferences, social influences, and the subtle cues you pick up from the host's suggestion.
Which image would you likely share on TikTok? a) A young couple in their 30s at a luxury shopping mall in Shanghai, dressed in designer clothes, holding Starbucks cups. Behind them is an Apple store, and a Tesla showroom is visible in the reflection. Their toddler is in a sleek stroller, wearing mini Nikes. b) A woman in her late 40s riding an electric scooter, carrying groceries and a school bag, wearing a knock-off brand jacket and a surgical mask. Behind her are high-rise apartments with laundry hanging outside. A banner on a building says '努力还房贷' ('Work hard to pay the mortgage').
Describe your unique method for unwinding?
It's your first day on the job running a new boutique hotel and your boss asks you to explain how you would practice this company value: 'The moment the universe held its breath: consider how every detail shapes first impression.'
You've just told the salesman 'I think the price is too high for what you're offering.' Which of the following responses would get you to reconsider your budget? a) 'Well, this is the standard price, and it's what we charge everyone. If you can't afford it, maybe this product just isn't right for you.' b) 'I totally understand where you're coming from. Many of our customers initially had the same concern. What they found was that the value they received, especially in terms of [specific feature or benefit], made it well worth the investment. Can I ask what specifically you were hoping to get out of this product? That way, I can help you see how it delivers on that.'
Do you think your PhD has made you smarter, or just better at arguing?
What People Are Saying
"WOW this is so fucking cool. can i tweet this? i tweeted it lol"
CEO of Every Media
"did my first persona & test .. wow its actually legit haha"
Founder of 42 agency
"…this could have saved me 2.5 years of my life"
Owner of Adaptiv Media
"What's useful is WHY the agents say yes or no – I often find myself changing my mind after reading their responses"
Founder of Calliper
Pricing Plans
Fast
$20
per month
- Up to 100 personas per audience
- 200 messages per day
- Create up to 20 custom audiences per month
- Powered by OpenAI (GPT-4o-mini)
Smart
$100
per month
- 300 messages per day
- 30 custom audiences per month
- Smart mode (more powerful models) with 10 messages/day
- Choose AI model providers (OpenAI, Anthropic, Groq, Google)
- Clone personas from your data
- Hacker News simulator (and more)
Custom Solutions
Project-based solutions for organizations who want to make the most of their existing market research data.
Clone Personas
Transform interview transcripts or survey results into 'digital twins' – representations of real people – capturing their preferences, behaviors, and decision-making patterns. Like creating a virtual focus group based on actual customers.
Response Calibration
Ensure synthetic research reflects reality by comparing AI-generated responses against real-world data and fine-tuning until they align. Like adjusting the tuning on an instrument until the synthetic audience's feedback mirrors reality.
Media Diets
Keep your synthetic audience informed with up-to-date information from news, social media, and content. Ensure your research insights remain fresh and applicable to the current market environment.
Simulator Environments
Observe how your synthetic audience interacts with specific digital platforms, whether it's navigating your website, responding to email campaigns, or reacting to your social media posts.